animals and aveda

Aveda is a cruelty-free brand. we do not test on animals and never ask others to do so on our behalf. Our products are "people-tested". Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978. We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.

clean water
changes lives

In honour of Earth Day, Aveda has set aside a whole month to love, celebrate and raise funds to protect the earth and its peoples. 
For more information please visit aveda.co.uk/earthmonth

ingredients

our green ingredient promise at aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. we set other standards for use, too, like avoiding certain types of processing.

Our standards have made us a pioneer in the green cosmetics world: now more than 90% of our essential oils and 89% of our raw herbal ingredients* are certified organic.

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